Privacy Notice

1  Who we are

Quantify Marketing Limited (“Quantify”, “we”, “us”, “our”) is a company registered in Scotland under company number SC498499, with its registered office at 27 Thorn Drive Glasgow G61 4ND. We provide B2B go-to-market consultancy services and operate the website wearequantify.com.

We are the controller of the personal data described in this notice, which means we decide what personal data is collected and why.

Email	enquiries@wearequantify.com
Post	27 Thorn Drive, Glasgow G61 4ND
ICO registration number	ZC230484
Responsible person	John Hornell

 

The person named above is responsible for data protection at Quantify.

2  What this notice covers

This notice covers personal data we collect through wearequantify.com, when you contact us, book a call, and when you receive marketing information from us.

It does not cover personal data we process on behalf of a client under a services agreement. In that situation the client is the controller, and their own privacy notice applies; we act as their processor under a data processing agreement.

3  The personal data we collect

Category	Examples	Where it comes from
Contact data	Name, work email, company name, job title	You, through our forms or by email
Enquiry data	The program you are interested in, the challenge you select, and anything you write in a free-text field	You
Meeting data	Your availability, and the notes we take during a call	You, our scheduling tool, and call recordings
Marketing data	Your subscription preferences, and whether you open or click our emails	HubSpot
Technical data	IP address, browser and device type, pages visited, and how you reached our site	Cookies and similar technologies. See section 6
Business contact data	Name, role, employer and publicly listed business contact details	Public sources, including LinkedIn, company websites and business databases

We do not ask for special category data; information about health, race, religion, politics, sexual orientation, biometric or genetic data and we ask that you do not include it in free-text fields.

4  How we use your personal data, and our lawful basis

What we do	Why	Lawful basis
Respond to your enquiry and arrange an initial conversation	You have approached us and expect a reply	Legitimate interest
Deliver our consultancy services	To perform our agreement with you	Contract
Send you marketing emails about our services	To tell you about work that may be relevant to you	Consent, or legitimate interest where section 5 applies
Contact business people at organisations that fit our client profile	To identify organisations that may need our services	Legitimate interest
Understand how the website is used and improve it	To make the site more useful	Legitimate interest, with cookie consent handled under section 6

 

Where we rely on legitimate interest, we have weighed our interests against your rights and concluded that our processing does not override them. You can ask us for that assessment, and you can object at any time under section 10.

5  Marketing

We market by email only. We do not cold-call, and we do not sell or rent our data.

• You can opt in through any form on our website. We record the date, time and wording of the opt-in through HubSpot.
• Every marketing email carries a one-click unsubscribe link and a link to update your preferences.
• Withdrawing consent is free and takes effect as soon as we can action it. It does not affect anything we sent lawfully beforehand.

Where you are a business contact at a company or limited liability partnership, the UK marketing rules (PECR) permit us to email you about our services without prior consent. We will still tell you where we got your details, and we will still stop as soon as you ask us to.

6  Cookies and similar technologies

The cookie banner on our website is provided by HubSpot. It appears the first time you visit and lets you accept or reject each category of non-essential cookie. You can change your choice at any time through the banner link in the footer, or by clearing cookies in your browser.

Category	What it does	Consent
Strictly necessary	Makes the site work. Page delivery, security, load balancing, and remembering your cookie choice	Not required
Analytics	Tells us which pages are read, how people arrive, and which content leads to an enquiry	Required. See below
Functionality	Remembers preferences such as previously submitted form details	Required

 

HubSpot sets cookies including __hstc, hubspotutk, __hssc and __hssrc. These identify a browser across visits and link a form submission back to the pages that person read beforehand.

Why we ask for consent for analytics even though the law now allows an exception Since 5 February 2026, cookies used solely for statistical purposes to improve our own service have been exempt from the consent requirement, provided we tell you clearly and offer a free way to object. The HubSpot tracking cookies do not sit inside that exception: they attach browsing history to a named contact record in our CRM, which is closer to building a profile than to counting page views. We therefore ask for consent rather than rely on the exception.

7  Who we share your personal data with

We do not sell your personal data. We share it with the service providers below, each of which acts on our instructions under a written contract.

Provider	What they do for us	Where
HubSpot	CRM, website forms, email marketing, website analytics and the cookie banner	Germany
Hubspot	Booking calls and managing availability	Germany
Microsoft	Business email, documents and file storage	United Kingdom
[ WEBSITE HOST TBC ]	Hosting the website	United Kingdom
Professional advisers	Accountants, solicitors and insurers, where relevant	United Kingdom

 

We may also disclose personal data where we are required to by law, by a regulator, or by a court, and where we need to in order to establish or defend a legal claim.

8  Where your personal data is held

Some of our providers are based outside the United Kingdom, which means your personal data may be transferred abroad. Where that happens, we make sure one of the following protections applies.

• The country is covered by UK adequacy regulations.
• The provider is certified under the UK Extension to the EU–US Data Privacy Framework. HubSpot, Inc. certified to the UK Extension in September 2023, and the UK adopted its adequacy regulations for the framework in October 2023.
• The transfer is covered by the UK International Data Transfer Agreement, or by the UK Addendum to the European Commission’s Standard Contractual Clauses, supported by a transfer risk assessment. HubSpot’s data processing agreement incorporates the UK Addendum as a fallback alongside its framework certification.

9  How long we keep your personal data

What	How long
Enquiries that do not become engagements	24 months from your last contact with us
Client records and engagement files	For the engagement, then six years, to meet tax record-keeping requirements and cover the period in which a claim could be brought
Marketing contacts	Until you unsubscribe. We then keep a minimal suppression record indefinitely, so that we do not contact you again by mistake
Complaints and rights requests	Three years from resolution

10  Your rights

Under UK data protection law you have the right to:

• ask for a copy of the personal data we hold about you;
• ask us to correct anything inaccurate or incomplete;
• ask us to delete your personal data, in certain circumstances;
• ask us to restrict how we use it, in certain circumstances;
• ask us to transfer it to you or to another organisation, where it is data you gave us and we hold it by consent or under a contract;
• object to our use of it where we rely on legitimate interest; and
• withdraw consent at any time, where we rely on consent.

 

You have an absolute right to object to direct marketing. If you exercise it, we will stop, without exception.

To exercise any of these rights, email enquiries@wearequantify.com. There is normally no charge. We will respond within 30 days. If your request is complex or you have made several, we may extend that by a further 60 days and will tell you if so. If we need more information from you before we can respond, the time limit pauses until you provide it. We may ask you to confirm your identity first.

11  How to complain

You have the right to complain to us directly if you think we have handled your personal data unlawfully. Email enquiries@wearequantify.com with “Data protection complaint” in the subject line, or write to us at the address in section 1. We will acknowledge your complaint within 30 days, keep you informed, and tell you the outcome without undue delay.

 

You can also complain to the Information Commissioner’s Office at any time. You do not have to complain to us first.

Website	ico.org.uk/make-a-complaint
Helpline	0303 123 1113
Post	Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

 

We would rather hear from you first, so that we have the chance to put things right.

12  Changes to this notice

We may update this notice from time to time. The current version is always the one published at wearequantify.com/privacy, and the date at the top tells you when it last changed. Where a change materially affects how we use your personal data, we will tell you directly if we hol